Prelude: I struggled to write that title, because to me ‘Business Professionals’ is such a broad, lame term. What I mean to write about here is social media tips for people working in professions such as accounting, law, financing, etc., so ‘business professional’ was the best term I could think of to include all of those who I am writing this post for.
We often associate social media with product-based businesses, like for example, coffee shops which have a product (coffee) to showcase via social media & market to consumers. But what about service providers? These are the businesses that do not sell a product per se, but provide a service to consumers, such as accountants or lawyers. They are what I have generally termed here as ‘business professionals’ for the purposes of this blog. And while services are less visual than products, that does not mean the benefits of using social media for marketing are not there for service providers. Here are 5 tips for business professionals using social media to market their services: