Social media & food – what a perfect pair! People love sharing photos of their food, their fancy drinks & their date-nights, often which, are at restaurants. What great opportunities for restaurant owners to capitalize on ‘free’ exposure & organic marketing! However restaurant owners should be aware that these opportunities do not come without some effort & thought into how their social media marketing should be managed & how to mitigate the risks that come with them. For instance, how will you as a restaurant owner respond to criticism by an unhappy patron on social media? What about customer inquiries asked via social media? And how does one go about encouraging more customer shares of their positive dining experiences?
Below are some tips for restaurant owners looking to make the best of their social media presence & the many opportunities they are given.